Posco eAutopos Branding

POSCO launched ‘e Autopos’, an integrated brand of eco-friendly car products and solutions, in 2021. ‘e Autopos’ is the second integrated brand of products and solutions after INNOVILT, a premium steel construction brand in 2019. The company established an identity to convey the meaning of leading the eco-friendly car market through innovation that includes eco-friendly, collaborative energy, and future orientation, and made efforts to establish consistent messages in promotional videos and various promotional materials.

Launch  2020        Client  Posco

Naming & Design Concept

e Autopos is eco-friendly & electrified It’s a compound word for Automotive Solution of POSCO. Innovative solutions in the rapidly changing eco-friendly car market POSCO’s eco-friendly car brand preparing for the future It’s an ideology.

Brand Identity

The brand logo mark, which embodies the formative characteristics and symbolism of e Autopos, is a representative visual symbol of e Autopos and is applied to various media and plays an important role in conveying the brand image of e Autopos.

Brand Flim

The brand logo mark, which embodies the formative characteristics and symbolism of e Autopos, is a representative visual symbol of e Autopos and is applied to various media and plays an important role in conveying the brand image of e Autopos.


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