Wookenju Coffeebar

Brand Identity

Wookenju, located on the main street of Hongdae, is a unique place that sells coffee during the day, and wine at night. The symbol visualizes the English initial “W” and “J” of the couple that owns Wookenju, and uses stacked wine glasses as a motif, intuitively expressing the store’s specialties. Black and white colors were used as main colors to symbolize night and day, and gold tone was used as a point color to add elegance to the brand.

Category

Brand Consulting

Brand Identity

Client

Wookenju

Inspiration

The symbol visualizes the English initial “W” and “J” of the couple that owns Wookenju, and uses stacked wine glasses as a motif, intuitively expressing the store’s specialties.

Graphic in use

Web & Mobile


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