2018 Pyeongchang Olympic Samsung Pavillion
Feb. 2014
Media Installation, Digital Space Design, UI/UX Design
Samsung’s legacy of breakthrough innovation history presented on the space that is inspired by Samsung’s symbolic cube. Massive cube module structure with cubed media brings maximized brand experience.
Samsung mobile’s technological progress within stream of times reflected on interaction experience.
Sliding T-OLED presents Samsung smartphone technology progress and detailed feature.
Gesture sensing interactive media presents connected world around Samsung mobile.
Presentation of various activities & campaigns that Samsung built up within 11 Olympic partnership delivered through sliding interaction.
Transparent display contents mapped on Samsung’s first Olympic pavilion model & Olympic edition mobiles delivers detailed informative contents through touch interaction.
Unique opportunity of participating in virtual torch relay created memorable user experience. Picture with a torch & message card with number of participants were provided as a souvenir.