2018 Pyeongchang Olympic Samsung Pavillion

Feb. 2014

Media Installation, Digital Space Design, UI/UX Design

Samsung’s legacy of breakthrough innovation history presented on the space that is inspired by Samsung’s symbolic cube. Massive cube module structure with cubed media brings maximized brand experience.

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Part.1 Olympic History Wall

History Wall

Samsung mobile’s technological progress within stream of times reflected on interaction experience.

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Sliding T-OLED

Sliding T-OLED presents Samsung smartphone technology progress and detailed feature.

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Gesture sensing interactive media

Gesture sensing interactive media presents connected world around Samsung mobile.

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Part 2. Heritage Wall Samsung Galaxy Olympic Partnership

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Sliding Display A & B

Presentation of various activities & campaigns that Samsung built up within 11 Olympic partnership delivered through sliding interaction.

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32” 42” Transparent Display

Transparent display contents mapped on Samsung’s first Olympic pavilion model & Olympic edition mobiles delivers detailed informative contents through touch interaction.

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Torch Interaction

Unique opportunity of participating in virtual torch relay created memorable user experience. Picture with a torch & message card with number of participants were provided as a souvenir.

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