Sansuhwa Teahouse Identity
May. 2014
Brand Identity, Package Design
‘Sansuhwa’ is premium tea house, located in the heart of Seoul, Hannamdong. With meaning that “good tea comes from pure water and great mountains.” In fact ‘Sansuhwa’ is a unique genre of Korean traditional landscape painting which portrays the essence of Korean mountains and streams. The word, San-su, literally means mountains and water in Korean. It is our intention in this work to symbolize the blending of Korean Hangul typography with splendid scenery of the mountain and river which has expressed in Sansuhwa. Also, We have used to extend some of this symbols with harmony of straight lines and curves into patterns for various packaging design.
Inspiration
Inspired by the Korean landscape painting Sansuhwa.
