Loop Station
Identity Development
Loop Station energizing the city. Visual identity design for promoting urban culture connectivity with people.
도시를 활력차게 만드는 루프스테이션. 사람과 연결되는 도시문화 촉진을 위한 비주얼 아이덴티티 디자인.
- What We Did
- Brand Application
- Brand Identity
- IF Design Award
- Loop Station Visual Identity
2023 Winner
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mmpx has designed the visual identity of Loop Station, a complex cultural space that brings new vitality to the city. A station where various lifestyles linger through infinite connections, Loop Station is an expandable urban cultural platform that connects not only people but also people with regions, and further extends to online and offline connections. By likening one's life and preferences to music, we have developed a visual language unique to Loop Station, where numerous notes come together to create harmony, and have established a consistent visual identity.
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mmpx는 도시에 새로운 활력을 전하는 복합문화공간 루프스테이션의 비주얼 아이덴티티 디자인을 진행하였습니다. 무한한 연결을 통해 각양각색의 라이프스타일이 머무는 정거장, 루프스테이션은 사람과 사람의 연결은 물론 사람과 지역, 나아가 온·오프라인의 연결을 통한 확장 가능한 도시문화 플랫폼입니다. 한 사람의 삶과 취향을 음에 비유하고, 수많은 음이 어우러져 화음을 만드는 루프스테이션만의 시각 언어를 개발하고 일관된 비주얼 아이덴티티를 구축하였습니다.
Lifestyle Hertz, as a graphic element of Loop Station inspired by the waves of sound, shapes individual preferences, tastes, and emotions into various forms of waves. The harmony created by these forms coming together results in a diverse symphony of lifestyles.
The pictogram of Loop Station reflects the morphological characteristics of Lifestyle Hertz, conveying a consistent identity.
The color system of Loop Station is based on the neutral colors of Black & White, while utilizing specific colors for each location to symbolically convey the unique characteristics of each area.
Color & Brush Usage
Ikseon, where traditional Korean houses and culture breathe, symbolizes the elegance and emotion of Korea through the colors and brush strokes of ink wash painting, which create both deep and subtle effects. Seoul Forest, where nature and industrial areas coexist, metaphorically conveys its imagery through the textures of tree surfaces and the roughness of brick. Additionally, Hongdae, known for its street and indie culture, sensibly captures the unique local mood through the airbrush of graffiti.
Loopstation Ikseon
Loopstation Seoul Forest
Loopstation Hongdae
